Big Brand Litter

One of the big problems with litter is that the global big brands pump millions of pounds into promoting and advertising their products, they shift massive numbers of units, lots of profit is made, they all enjoy the spoils of their business and ultimately don't care about the fact that their global brands are also creating massive amounts of rubbish!

The detritus from big brand produce litters every corner of this green & pleasant land and, quite frankly, we're all tired of seeing it. And now to name and shame just one of these big brand polluters, one of these global litterers... one of Britain's most popular alcoholic drinks...

FOSTERS LAGER

This scattering of Fosters Lager cans were littering a leafy area beside a path on a cycle home one night and every single one of those cans is a Fosters lager can. Now we're not big fans of the mass-produced brands anyway, but for their mass-market by-products to litter our home town is not only rude & unsightly but it costs local taxpayers money too... somebody has to clean it up and that's the council's job.

Therefore your hard-earned pay, in the form of council tax, pays for street-cleaners and litter pickers to remove the trash.

So the point is this:

Shouldn't mass-market global brands be contributing a good percentage of their profits toward cleaning up the by-products of their products? Should there be a litter tax whereby for every item of a certain brand/item that is swept up from public places there is a charge to the producer/manufacturer?

There are pros & cons to each solution but this approach would encourage corporate responsibility, stimulate social responsibility and make the world a cleaner place.

What do you think?

Comments

Not sure on fining manufacturers for the actions of a few yobs- seems a little unfair?

If anything the items should be marked in such a way as to identify the shop where they were bought. Fine the shop instead.

This might disuade Tesco and the like from selling drinks to kids. I witnessed the other day, a young lad in a hoodie, looked no older than 16 buying four 3litre bottles of Strongbow cider and nothing else. He was in front of me at the checkout. The girl serving him chatted to him and clearly knew who he was. He wasn't asked for ID and he walked straight out of the shop with his purchase. This was at 8:30pm and when I got outside he was handing the drink to a group of kids outside. Do you think those bottles will end up being placed nicely in a bin after consumption - I doubt it!! Tesco knows this happens and maybe if they faced tough fines they may start to impose self regulation. Seems unfair to fine the manufacturer in this case? other than they might potentially stop supplying Tesco.

On a different note, how about getting those un-employed, benefit claiming people to do these mundane tasks such as litter collection etc. Why should the taxpayers pay for them to sit at home watching daytime TV. I'm sure the government would have every taxpayers full support in imposing such a stipulation - you want benefits then you have to work for them. Local councils could then employ those on benefits instead of paying sky high prices to private companies for graffiti removal, litter clearance, path repairs, park maintenance etc, etc. They could then cut our council tax bills!! If nothing else it might prove a good incentive to make people find work.

I think that targeting the worst-offending brands is very fair. For a global brand manufacturer to want to increase their profits means pushing their brand, spending more on advertising and trying to get every consumer to buy their product over everybody else's. I do agree that it's not totally their fault but they do need to accept a certain amount of responsibility, otherwise they're simply washing their hands of the affair and simply blaming the next person in the chain.

Fosters and Carling are always trying to brand their products as cool, so if the appeal reaches under-age drinkers who also think those brands are cool then it's part responsibility of the manufacturer to assist in that department. Granted, the stores and the individuals are also to blame and recently in a local small store it was the shop assistant that was fined in a sting by the authorities for supplying booze to under-age buyers.

As for getting scroungers and layabouts to do all the work of clearing up, I say cheers to that! We're big fans here of getting the lazy on their hands and knees to scrape chewing gum off our pavements and scrub the graffiti off walls. Scummy jobs for the scumbags will make them think twice before allowing their slobby kids to go out and mess up our once clean neighbourhoods... we hope ;)