Green Credentials Gaining Momentum

A report by the CBI today has noted that "green credentials" are increasingly important to people when it comes to the reputation of companies.

The bulk of the poll attributes great customer service, quality of products & services and the meeting of customers' expectations as the key factors in the building of great reputations for companies.

However, Richard Lambert, Director General of the CBI, noted that "Environmental credentials and social responsibility are also becoming increasingly more important to consumers' purchasing decisions."

He went on to single out Marks & Spencer for their 'Plan A' which ties great products and excellent customer service with what he called "an ambitious but credible environmental and ethical campaign."

In the unprompted poll Marks & Spencer were also voted as the UK's most reputable company ahead of The John Lewis Partnership, so the fact that they've gone green (or are in the process of going green) has boosted their reputation.

Despite their high profile attempts at "greening up" their image, there are no oil companies in the top ten (see greenwash)

For the full details, see the CBI press release "Consumers Will Pay Premium For A Great Reputation"