If you want to beat the credit crunch and insulate your home for less then you might like to know that DIY giant B&Q is selling a million rolls of loft insulation for just £1 a roll. The offer, available from Friday 13th February at B&Q stores throughout the country, means that with the average loft requiring 22 rolls of loft insulation to be fully insulated, it is estimated that those who take up the offer could reduce their heating bills by as much as £205 a year.

Euan Sutherland, the CEO of B&Q and Kingfisher UK Division, said of the offer:

“We’ve just experienced the worst cold snap for many years and with money tight people are looking for ways to keep warm and save money. As far as I’m aware this is the first time ever a roll of loft insulation has been sold for £1. If you want one though, you’ll have to be quick because there’s only a million rolls available at this price and once they’re gone they’re gone.â€

Phil Bentley, Managing Director of British Gas added:

“We are very proud to support B&Q’s cheapest ever offer making loft insulation more affordable and helping householders make big savings on their energy bills. With £1 in every £4 spent on heating an un-insulated home being wasted, this is a great opportunity to save money and help reduce your impact on the environment.â€

The £1 roll forms part of a three-roll triple pack “DIY loft insulation†and is a fraction of the usual retail cost thanks to British Gas and the CERT funding scheme. CERT funding means this offer is only available to retail customers. It is not available to trade customers, professional installers or for those involved in the construction of new builds.

The offer is the latest measure from B&Q designed to help people live a more sustainable life and is part of the retailer’s ongoing commitment to the Together Campaign. Last year the home improvement retailer launched a “One Planet Home†range, specifically designed to help people reduce the environmental impact of their home and help them save money. To further help homeowners to lay insulation, B&Q has also produced a How To Insulate your home DVD (£1.98) – a visual step-by-step guide to help the successful completion of the project.

Together Campaign Director David Hall concludes:

“With this groundbreaking offer there’s never been a better time to lag your loft and start saving money. Thanks to B&Q and British Gas over 45,000 homes across the UK could feel the warmth and financial benefit from this offer on top of reducing their carbon footprint. At Together we estimate this promotion will save 12,000 tonnes of C02 saved every year- the equivalent of taking 4,800 cars off the road.â€