Ecological Footwear by Po-Zu

From the moment you see the distinctive "upside down" photography you know that Po-Zu is going to be an interesting brand.

Founded in 2006 Po-Zu, from the Japanese word "pause", make ecological footwear. The company's founder, Sven Segal, objected to the practices of the regular footwear industry and embarked upon making his own range of biodegradable but durable shoes.