Friends, Britons, countrymen... lend me your ears.

Today, Friday 10th July 2009, is supposedly Green Britain Day. The concept has been thought up by French nuclear energy giants EDF.

However, as has been said , this whole concept is a complete sham because:

Have you seen those green union flags doing the rounds? On the 10th June this tweet came from @ecotricity on twitter:

The Green Britain flag you may have seen on the TV etc is not ours! EDF the French nuclear power company has stolen it!

The very next day I spotted one of the green union flags in the nearby town of Aldershot on a billboard in the High Street. This street advertising was part of a campaign which has been gathering momentum both online and on TV with what seems like a huge campaign.

I was in Oxfordshire the other week taking a look at the Uffington Horse, a huge prehistoric horse figure marked on a hillside in chalk, when I looked down from the ancient slopes and spotted three wind turbines.

...Saturday 28th March 2009 at 8:30pm.

Yes folks it's nearly time for Earth Hour again. Earth Hour takes place on Saturday night at 8:30pm local time so whether you're in  Sydney, London, New York or Los Angeles at 8:30pm your time it's time to switch the lights out.

National Grid is taking an energy and climate change leadership role in the UK and calling for a national Masterplan to be developed to determine the route-map for a low-carbon economy.

The company is seeking greater Government, industry and consumer collaboration in order to meet the Government targets of 80% emissions reduction by 2050, and 15% renewable energy sources by 2020.

National Grid Chief Executive, Steve Holliday, said;

Well it's certainly been a week for DIY retailer B&Q. On Friday 13th February they will be selling a million loft insulation rolls at £1 apiece (whilst socks last) and on Wednesday they opened their greenest ever store at New Malden in Surrey.

If you want to beat the credit crunch and insulate your home for less then you might like to know that DIY giant B&Q is selling a million rolls of loft insulation for just £1 a roll. The offer, available from Friday 13th February at B&Q stores throughout the country, means that with the average loft requiring 22 rolls of loft insulation to be fully insulated, it is estimated that those who take up the offer could reduce their heating bills by as much as £205 a year.

A couple of days ago we brought you a story from The Times that "revealed" the CO2 emissions of a Google search by Harvard University Physicist Alex Wissner-Gross.

As innocuous as it may seem, "Googling" apparently has a definite environmental impact.

A story in The Sunday Times says that two Google searches are the equivalent to boiling enough water for one cup of tea.

Alex Wissner-Gross, a physicist at Harvard University who came up with the figures, estimates that a search on Google generates 7g of CO2. Boiling a kettle for just one cup of tea generates 15g of CO2.

In the weekly address from the President-Elect, Barack Obama, on Saturday 10th January, you could be forgiven for hoping he was talking just about environmental issues when he stated:

These numbers are a stark reminder that we simply cannot continue on our current path.

Rising temperatures or sea levels? Disappearing rainforests? Breakup of glaciers or endangered species? He continued:

It’s not too late to change course – but only if we take immediate and dramatic action.