"You can drive a big truck and still be responsible"
I beg your pardon?
Did you just say "You can drive a big truck and still be responsible"?
Those are the words of Jim Press, Vice Chairman of Chrysler, to the BBC as he sings the praises of the new 2008 Dodge Ram - a truck that has 5.7 litre 345 horse power V8 engine and is apparently 5% more fuel-efficient than its predecessor. With that in mind he adds that "it's kind to the environment".
I'm sorry, Jim, but over here in England, our reaction to that would be "Bollocks!" Forgive my crude words, but that's probably the biggest load of old crap I've heard this year. How can driving a 5.7litre 345 HP V8 truck be both responsible and "kind to the environment"?
I had a quick scout of the 'net for MPG figures for the 2007 Dodge Ram and there's evidence that the 2007 Dodge Ram does, on average, 14-16 MPG.
So, Jim Press, let's give you the benefit of the doubt... let's say your new 2008 Dodge Ram does 16MPG and we'll add 5% to that figure... Oooh, that truck does 16.8 MPG! That's a whole 0.8 miles, an extra 1.28 kilometres, an additional 1408 yards for every gallon. Whoopee, Dodge are so environmentally friendly and oh so green.
You can drive my old station wagon and get 26MPG with 5 people and all their luggage in it and be 60% more efficient if you DON'T buy a New Dodge Ram.
Read this forum to see reactions of "WOW, fantastic" to some old Rams getting as much as 10.9 MPG...
Is this greenwash, utter bullshit or just sheer self-delusion?