Is Ecotricity Really That Green?
As a subscriber to The Ecologist magazine every month I regularly see an advert for Ecotricity, "The World's First Green Electricity Company" asking for subscribers to sign-up for an Ecotricity tariff and help fight climate change.
The fact of the matter is that although Ecotricity is admirably trying to push the green energy agenda it is unable to totally fulfil the promise of providing clean, green, environmentally-friendly energy. For the moment that is.
Take a look energywatch, the energy watchdog's, list of suppliers' fuel mix disclosure. What it reads is that Ecotricity IS the greenest of the main suppliers (apart from Good Energy), providing 24% of its energy from renewables up to March 2007. However it still has a similar amount of energy from gas (23.8%), coal (22.8%) and an even higher amount of nuclear energy (25.9%). According to the figures the amount of nuclear energy making up ecotricity's offering is above the national average (18.6%)
Well, it would be nice if everybody could sign-up and get 100% green energy but the truth of the matter is that there isn't enough of that green energy to go 'round.
But wait, that fuel mix disclosure chart noted that Good Energy is providing 100% renewable energy, so how come we never see campaigns for Good Energy?
We're not knocking Ecotricity, merely pointing out that they're not quite as green as the general perception of them tends to be, but more customers equals more profit which leads to further investment in renewable energy. That's got to be a good thing.