Back in December we brought you news on the advertising campaign by energy supplier E.ON called Reduce your Carbon Footyprint. To summarise, it's all about getting English football fans to do their bit to reduce their carbon footprint by taking the coach and car-sharing to football matches, specifically the FA Cup. Football & energy suppliers? That's a strange mix. So what's in it for E.ON then? Well, E.ON sponsor the FA Cup which is next weekend. Not only is the campaign increasing their brand awareness but it is also creating the sense that E.ON really care about the environment. It's an attempt to boost their publicly-perceived green credentials.

We were sceptical, we usually are. We've even been sceptical about our own champions of green energy Ecotricity, but only by questioning do we understand the answers. Upon publishing that story we received word that, despite a very public campaign to prove that E.ON is going green, they are forging ahead with plans to build a new coal-fired power station in Kingsnorth, Kent.

According to the website ("Stop Kingsnorth, no to new coal") the new Kingsnorth coal-fired power station would belch out as much CO2 in one year as would 200 years of the the FA Cup.

Hypocrisy, madness, Greenwash?! What is the world coming to? No, don't answer that!

For more answers on E.ON's Kingsnorth coal-fired power station go take a look at the spoof site http://www.carbonfootyprint.org/