Just a little snippet for you, but an extremely important one...

We're currently reading John Fagan's excellent green handbook Managing4Good, a "guide to responsible and sustainable business" and we stumbled across this nugget of information in the quotation at the foot of page 27. In a case study of communications company BT the text in the illustration reads:

BT plc believes that the reputation it has gained as a result of its Corporate Responsibility activities is maintaining and building its market share in a competitive market. It estimates that corporate (social) responsibility accounts for over 25% of image and reputation impact on customer satisfaction.

Wow!

Let's just highlight the important bit of that snippet shall we?

...corporate (social) responsibility accounts for over 25% of image and reputation impact on customer satisfaction.

So there you go, folks, having a socially responsible and sustainable business is a winner with customers and accounts for a quarter of your image and reputation.

Thanks for the headsup to is4profit, the business advice website, who pointed out John Fagan's book.