My wife found this on facebook this morning. Doesn't this just hit the mark? Here's a transcript of the image text:

 [Image of spoon]

It's pretty amazing that our society has reached a point where the effort necessary to

• Extract oil from the ground
• Ship it to a refinery
• Turn it into plastic
• Shape it appropriately
• Truck it to a store
• Buy it, and bring it home

...is considered to be less effort than what it takes to just wash the spoon when you're done with it.

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In an article that kicks off by cramming in a dizzying glut-fest of as many marketing buzzwords as possible, Ethical Corporation have written an interesting piece about how social media appears to be driving sustainability in big business these days.

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I was walking home from the local shops last night when I spied between the wood and wire panels of a fence, a load of beer cans stuffed inbetween. Then, a few minutes later, as I was walking through the woodland at the end of my road, I saw more beer cans littered around. As per usual, it's often Fosters cans that you see littering the place.

Yesterday morning just one piece of mail came through the letterbox - Ecotricity's Progress Report 2010.

That's just one very good reason for choosing Ecotricity as our green energy supplier all those years ago - They're open, they're honest and they keep their customers informed which is something I've not seen from any other energy company.

In their own words Ecotricity kicked off the report by saying:

Four days ago we were sent our latest water bill for the forthcoming year (April 2011-March 2012). Seeing that we had a water meter installed nearly a year ago we were pretty shocked to see that the bill was 10% more than the previous year. Last year the water bill was £320. This year it was £350. One person, a water meter, and the cost of water supply and removal went UP?

Immediately after receiving the bill we called South East Water to ask why they still had the house on the "RV" or Rateable Value tariff.

Do you remember when we had that water meter fitted in May last year?

I decided last year to start investing some of my savings with Triodos Bank. As a green and ethical citizen I though that I'd vote with my "green" and give it to an ethical bank that would invest my meagre savings in a positive way. Whilst I've deposited the tiniest amount with them, I intend to move most of my savings to Triodos to ensure all my money is being looked after by and invested in sustainable causes.

Last December I had gear change issues on the Subaru Legacy. So, in light of finances, the environment and a great excuse to "give it a go" I gave up the car.

I let the tax disc expire, declared Statutory Off Road Notification (SORN) because, if you don't declare, it gives the DVLA an easy opportunity to squeeze revenue from lazy/unsuspecting motorists. I also cancelled the insurance and then left the car on the drive.

Today a contractor turned up on behalf of South East Water and installed a water meter at my request.

I just flicked the TV on before going to work and caught a story on BBC1's "Breakfast" news show highlighting the fact that we will all be getting more junk mail in the UK.

Apparently Royal Mail's management have agreed to pay conditions with the postal workers' union just so long as Britain's postmen start shoving more junk through our letter boxes.