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In an article that kicks off by cramming in a dizzying glut-fest of as many marketing buzzwords as possible, Ethical Corporation have written an interesting piece about how social media appears to be driving sustainability in big business these days.

Do you remember when we had that water meter fitted in May last year?

I decided last year to start investing some of my savings with Triodos Bank. As a green and ethical citizen I though that I'd vote with my "green" and give it to an ethical bank that would invest my meagre savings in a positive way. Whilst I've deposited the tiniest amount with them, I intend to move most of my savings to Triodos to ensure all my money is being looked after by and invested in sustainable causes.

Just a little snippet for you, but an extremely important one...